how could he how dare he
he was one of them privileged the heir
to a fortune
21 year old jamie johnson never had to
work a day
in his life then he went into the movie
business
made a candid documentary about his
fabulously wealthy friends
they spilled the beans all the beans and
thus
broke the last great social taboo never
ever ever be crass enough to talk about
money well you could hear the smart set
choking on their silver spoons
they cut young jamie dead you'll see why
in this preview of his sneaky expose
the film he called born rich
[Music]
i always expected that my 21st birthday
party would be the greatest night of my
life
champagne pretty girls you wonder
can life get any better than this
[Music]
well to be blunt it can
[Music]
at midnight i'm going to inherit more
money than most people could earn or
spend in a lifetime
jamie johnson is serious he's about to
become
seriously rich he's share of the johnson
johnson
company founded by his family more than
a century ago
is worth millions and millions of
dollars
every time you buy a band-aid jamie gets
richer
[Applause]
what did i do to earn the kind of money
i'll own at midnight tonight
all i did was inherit it
[Music]
jamie johnson's immense wealth bothers
him
bothers him so much that he dared
question
and he did it in the most public way he
turned a camera on some of his super
rich friends
the wealthiest kids on earth and made a
documentary called
bournemouth
it would be a low estimate very low
estimate for me to say 20 billion
i remember when i was a little kid my my
mom let me spend the day with my uncle
and uh he took me to grand central
station
and he said this is yours we are on the
68th floor
not a bad view to wake up to
[Music]
i think i made a lot of people nervous
and anxious and
you know that's the way they felt about
it you had some some nasty
public encounters i had a few i would be
approached at parties and people would
say
what do you think you're doing why did
you do this i think you did the wrong
thing and there was some tension there
and i think some people feel
like i did break an unspoken rule that
shouldn't have been broken
before i say anything i just want to say
that i am really really reluctant to do
this
and i really don't like talking to this
thing at all and i dislike you both
immensely as a result of the fact luke
will
was one of jamie's friends as heir to a
massive gaming fortune
luke would later regret revealing just
how much power and privilege comes from
being absolutely stinking rich
someone pisses you off and i'm up at
boarding school
this kid's from like some town in
connecticut you know i don't know
i can just say you i'm from new
york i can buy your family piss off
and this is petty and this is weak and
this is very underhanded but
it's so easy you know so in a sense you
were a traitor
you burst the bubble you blew the
whistle
i i i mean i i guess in that sense i was
you know i mean people have said that
about me so
[Music]
and the german baron and italian vicar
in all ten of jamie's friends agreed to
bear their wealthy soul i'm a handbag
group
personally because it's like the easiest
thing to shop for when you're not really
shopping and you're just running in
and you just go and you buy it and you
don't realize how expensive it is
new house the fourth is the eldest son
and heir to a publishing empire it's the
condi nest group which includes
vogue lore vanity fair gq self
glamour house and garden continental
traveler architectural digest bon
appetit
gourmet wired new yorker
and i'm sure there's a couple i missed
cody franchetti is heir to a textile
fortune
lapels you see they're high there's
nothing worse when you see these jackets
with these lapels that go like this
you see they are low riding clinton
wears this kind of thing have you seen
it looks like a restaurant owner
it's so vulgar this is so has an
aristocratic thing to
it now cody
is a part-time model and a full-time
multi-millionaire
who feels not one shred of guilt over
having wealth he's never worked for
and i find guilt absolutely
senseless so i don't i don't uh i don't
feel bad for any
for any thing and uh especially having
money i find it a
very very negative trip and it's
something that is
you know basically for
for uh old women and nuns
while all the people in bourne rich
never need work
jamie's father never has worked not one
day
not ever instead he paints
i don't want to be nervous about money
or be nervous about who i am
and i feel like you're feeling nervous
about this film is
maybe that nervousness of who you are
and
you're in control of this film and i'm
not
so there's a little source of
nervousness
talking about money and having a public
association with wealth
was a frightening a frightening thing
for him
and the way he's dealt with that is by
avoiding
it as much as possible so when his son
decides to pull out a camera
what's worse and discuss it that was his
worst nightmare
i think it was his worst nightmare but
at the same time i think also that's
probably one of the reasons
why i felt like it needed to be done
because it's not
that frightening money is a thing that
you don't talk about
because it's in bad taste why it was to
his father
that jaime turned to seek his advice
about a burning question
even if you don't need to work does it
fulfill you more as a person to have a
job
it's a concept his dad finds difficult
to grasp
after graduation you might pursue the
filming a little bit
but you might also get interested
in graduate school
further studies building a collection
of historic documents papers
publications
and as a career yes
okay and you look at him as if to say
there's something seriously wrong here
i do remember that and it's
kind of funny because he suggests i
collect old maps and there's something
so antiquated about that idea
hand colored oh yeah
well considering i don't have to work
what advice would you give me on
then don't work then don't work
why would anybody in their right mind
work unless they had to
do you have a job no do you want a job
no cody franchetti's
chiseled face looms large over new york
but right now he has put modelling on
hold
in fact this 29 year old says he's put
off any career until he's 40.
it's a decision he's happy with but not
so
many of his mates i have met
more very rich people that are unhappy
than regular people that aren't and this
is i just can't
understand why people think that money
equals happiness it
it isn't so and and often it equals
unhappiness at a certain level what what
would make a very
isolation isolation is one of the main
thing that comes with with wealth with
extreme wealth
and that is a terrible thing this was
my bed it's a little small for me now
and then there's ivanka trump blessed
with beautiful looks
and buckets of money the fact is that
i'm absolutely
you know proud to be a trump this
daughter of donald
never feels lonely but she says she
understands the
oh so terrible isolation money can bring
i remember once i was on a job in
australia
and and this guy just walks up to me who
had never met and says
how does what does it feel like to be
wealthy i was like and i was like excuse
me
and he goes what does it feel like to
never have felt any pain
and that really upset me just the fact
that there really are people
out there who think like that you know
that think
that with money comes comes happiness
i think this is so classic and what of
life you stick everything in it can hold
make a kid for finance era stephanie
oakland
the options are limited poor people
need not apply i fit your little dog in
it i've never actually dated outside my
social background and i've thought about
that
never it's really weird and potential
partners beware
with love comes lawyers one day i'll
fall in love and i'll get married
whatever i'll probably get divorced a
couple years later i'll
have a serious prenup before
up it's been drilled into my head since
i was five years old pre-nup
all the way and if this
little ungrateful has the nerve to
say something like it's unromantic i
don't want to print up
then she's just a gold digger and i
don't want to get married to her anyways
[Music]
well you were all surprised by some of
the things that were seen
times i was really surprised i mean i
was surprised and offended and confused
and just thought
is that is it really this way i mean is
this really the state of things
can you recall when or what
would make you surprised or offended or
mildly abused there's certain moments in
the film
when you see such a strong sense of
entitlement and such a snobbery
and i think those are hard to
watch this is the britannica 11th
edition
which is uh in 33 volumes but
thin and uh and this is the last
edition that was written before it
became from 1911
before it got completely rewritten and
became you know for the masses i mean
now the encyclopedia britannica
is you know
born rich nearly died before it was
finished during the production
luke wheel took legal action to try and
stop it going to air in america
luke failed and jamie's expose of young
money
finally made it to air there was a huge
sense of fear that built
around the movie because press started
to come out before anyone had seen it
before the subjects in the film had seen
it and i think
their family started to react to the
press and their friends started to react
to the press and saying to the kids that
were in the film
you're an idiot why did you do this this
was so stupid and then they got scared
in the end jamie's aim was a very
personal one
to lift the veil of secrecy so that he
could feel
comfortable with his own mega will so
how successful was he how much money did
you inherit
you know it's interesting i it's i'm a
millionaire i'm a multi-millionaire but
i don't really talk about it more
specifically than that
why not and there it is it's like you
know i've
made this film and i i'm comfortable now
talking about wealth in public
but uh i still don't go there because i
won't be upset
yeah i know you know i won't be you any
differently
so to this day you still can't say well
actually i've got you know 400 million
in the bank or
i can have access to a billion dollars
if i want you can't utter those kinds of
words
i can't i've had the benefit of being
rich all my life
and i'll never want for material things
but after working on this movie
i've discovered that what you inherit
may not be as valuable
as
[Music]
[Applause]
hello i'm liz hayes thanks for watching
60 minutes australia
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