SAG members push back against the use of AI. This tech may be a reason why

 No end

in sight as the

actor's strike in Hollywood nears a week.

This is the strike

that some estimate

could cost $4 billion or more.

One of the biggest fears for striking

actors is the potential

for studios

to basically wipe out their jobs

with A.I..

Is that fear reality or not?

Donnie O'Sullivan is OUTFRONT

This is where we started.

It's an automated solution

for cosmetic and aging work.

Doctor jobs

through some technological wizardry.

80 year

old Harrison Ford

looks exactly like 40 year

old Harrison Ford.

Do you understand how they did that?

Not completely.

In the latest Indiana Jones movie.

Harrison Ford is de-aged for a flashback

where he fights the Nazis.

It's not Photoshopped or anything.

It doesn't look that way.

Hollywood studios

are moving beyond

traditional visual effect technology

and embracing

artificial intelligence,

turning to companies like Mars.

What is Mars done for monsters?

Aliens, robots and zombies?

I think that's the best name

I've heard for a company. Thank you.

The latest Spider-Man

movie released in 2021

features villains like the Green Goblin

and Dr.

Otto Octavius characters

who haven't been seen in years.

So they took the villains from previous

versions of Spider-Man movies,

and they wanted to bring them

back in that moment

and when they originally performed

that character.

So without naming names,

we helped Marvel

do that on a certain character.

Mars says its De-Aging A.I.

technology knocks thousands of man hours

off the visual effects process,

but they say they aren't killing jobs.

The demand for visual effects

way outstrips the supply

but there are a finite

number of artists in the world

that are able to execute on that demand.

Edward is a banner pusher.

Mars has also built an air

dubbing tool

aiming to make awkward out of sync.

Voiceovers like these

had a thing of the past.

So he loves you and you're not crooked

so bad. Yes.

Mars uses deepfake technology

to reconstruct

an actor's

lips to match the dubbed audio.

They tried it out on me.

First we sent them this short clip

I shot in a CNN studio.

I've always been terrible

at speaking any language

other than English.

In fact,

I struggle with English sometimes.

With that, they were able to do this

dramatically.

Danny O'Sullivan

a correspondent of CNN Asia, who

continued probably in long audio,

a good long list that is very impressive.

But

neither Japanese mebut that's a good.

My lips look French.

I don't know who you are.

This technology can even

put other people's words in your mouth.

But what I do

have are a very particular set of skills.

If you let my daughter go

now, that'll be the end of it.

I will not look for you.

I will not pursue you

my fellow Irishman as well.

Lipton was built for the purpose

of allowing studios

to take content in their native tongue

and put that content across the globe

in a way

where it looks native to the viewer.

For its part,

Meyer says it is not in the business

of replacing actors.

It's technology

is meant to enhance performances,

not create them.

I think it's not a question

of the technology.

It's how you use it.

Look,

you and I could be hit by a bus tomorrow.

And that's it.

But my performances can go on and on

and on and on and on.

And outside of the understanding

that has been done with AI or deep fake,

there'll be nothing to tell you

that it's not me and and me alone.

Fears of how A.I.

will be used as party wise.

SAG-AFTRA The Actor's Union is on strike,

saying the studios

want to replace them

with artificial performances.

The movie studios are pushing

back on that claim.

Technology cannot replace an actor

full on, so you cannot go head to toe

and redo the entire face

and expect that to be photo real.

The technology

just isn't there right now.

Now, as it relates to writers,

I think

they can more easily be replaced by

artificial intelligence.

All right.

You ended on writers there.

Although, by the way, you and the French

I mean, I did

I hear you mention Japanese.

That was that was amazing.

All right.

You heard

you ended there

with a potential threat to writers.

This is serious.

I mean, chat

and they're worried about it

writing scripts.

I gave a prompt to chap

GPT with a picture on the wall

the other day, unnamed picture, and said,

write me a back story.

Be creative.

4 seconds later, it was damn good.

I couldn't believe it or so,

you know, script writers, obviously

a serious risk.

Is it there for actors, though,

as you heard?

Look,

I think everybody should be worried

about how this could transform

all of our jobs.

As you heard there, actors

are less risk right now than writers.

But there is a fear and you kind of heard

Tom Hanks mention us

and can also be used in

good creative ways

that essentially actors

could be replaced by these avatars

that you scan a person

and that they're then placed into movies.

But while we've

you know,

we've heard from the experts

is that in some time away,

but this technology is advancing

so, so quickly,

we could be having

a very different conversation

in six months.

Absolutely.

All right, Tony, thank you very much.

A fascinating piece.