Barbie: Life in Plastic Part 1: The icon hits the big screen

 I wasn't really a Bobby goat when I was

little so you didn't think of that you

would be Barbie in the beginning no not

necessarily

hi Barbie hi Ken hi Bobby hi Barbie hi

Barbie

but Margot Robbie is Barbie most famous

for her iconic role in I Tonya Robbie

now embodying the Timeless doll in what

might just be the Blockbuster of the

summer

and stepping out of the box like never

before are you pleased you stepped into

those kitten heels I am I uh I had the

best time making this movie Hollywood

heartthrob Ryan Gosling of La La Land

Fame

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also going Plastic Fantastic is the

hunky can was it a concerted effort to

get in shape for the film there was yes

we all all the all the Ken's were we

were kenning as hard as we could the

film even before its release generating

true Barbie Mania from Barbie core

fashion trends across the globe

to this Malibu Barbie mansion on Airbnb

with Die Hard fans trying to win a stay

the hashtag Barbie gaining more than 52

billion views globally on Tick Tock the

YouTube trailer watched more than 46

million times

fans already creating Bedlam for Barbie

you have now what is the most

anticipated film of the summer

nerve-wracking yes yes I'm so nervous

I'm extremely nervous I'm sweating all

the time

with a more than 145 million dollar

budget no expense was spared in bringing

Barbie's World to life how tough was it

to get this film made we wanted to treat

this like the giant summer blockbuster

that it is and that means having a

budget that a giant summer blockbuster

would have this was not just about

making a movie this was about creating a

cultural event but it's fair to say that

the the reaction the anticipation has

been at the very high level

a giant movie with a giant soundtrack to

boot Dua lipa's dance the night away

already trending on iTunes

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types of dancing their way into a mega

hit Barbie's cast of superstars took me

inside their own special version of

Barbie land so what I loved about the

film is like Barbie could take a shower

without getting too wet without getting

wet at all no liquids and no elements no

dirt no no fire no liquids they could

cook barbecue cook without uh without uh

causing us yep yeah

can you do that in Barbie world

different types of Barbies plural live

in Perfect Harmony how come you're so

amazing no

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no seriously no comments

and the kins are desperate for their

attention

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the film's aesthetic Picture Perfect

drawing inspiration from Palm Springs

and old world Hollywood musicals I think

what we ultimately kept coming back to

is what's going to be the most

pleasurable version to look at and the

hair and makeup some things are more

heightened like the amount of hair we

have everyone's hair was like incredibly

voluminous and impossibly long and could

change it to women that's the magic of

Barbie land but when she leaves Barbie

land things aren't as pink and perfect

in the real world wow this is the real

world what's going on why are these men

looking at me yeah they're also staring

at me

it's in the real world she just

instantly is like why like why would why

would I didn't say you could touch me

you know and just right away the reflex

as the movie starts off

Bobby land is run by the Bobbies and the

cans exist to you know support the

Barbies accessorize Barbie yeah and uh

and it's funny and then they go to the

real world and Bobby our Bobby and Ken's

have the realization that everything's a

little bit reversed Robbie plays

stereotypical Barbie Issa Ray president

Barbie and Kate McKinnon weird Barbie

come into my weird house hi I'm weird

Barbie I am in the splits I have a funky

haircut and I smell like basement oh my

God I had weird Barbie we've all known

those dolls where kids have cut their

hair and drawn on their faces and

somehow they're in the corner with their

clothes off yes it's getting to wear

like a kooky outfit and kooky wigs and

uh kooky stuff on my face that's like

where I feel most at home and like

myself so it was just

perfect oh my God I just loved every

second of it was it significant to you

that this film was sort of one that was

all about inclusivity and it's not just

the stereotype of Barbie of course I

mean I think the only hesitation was

just like oh where do I fit in this in

this particular Barbie world and how

like what will the Barbie world look

like because you know no one wants to be

kind of tokenized in that world but

stepping onto this that said that was

part of the beauty was that there was

just so much representation there was so

much of everyone and I guess you're not

kin because there are many kins but

you're Alan so Alan is well

Allen is um just hoping not to be left

behind he wants to jump on with Barbie's

Evolution the movie hopefully lets

people reclaim

what Barbie means a little bit and and

let let it move forward what I love

about my character is she's the stand-in

for all of us for us human women

trying to figure out what it means it

means to be a woman real

or imagine

America Ferreira of Ugly Betty Fame

plays a human a Mattel employee and Mom

of a jaded teen helping the doll

navigate the real world

now your character Gloria is a classic

mom of a teenage daughter who's trying

to figure out that complex relationship

and I've been there suddenly your

daughter like doesn't want you near her

or can't stand you tell me a little bit

about Gloria Gloria is this grown woman

who has managed to hold on to the value

of play

and as women that's not something we get

to hold on to and so getting to hold on

to our professionalism our seriousness

our depth to me is like a reclaiming of

our wholeness

Will Ferrell taking on Mattel's CEO I'm

a big fan of Will Ferrell he's hilarious

he can get away with a lot more that I

can and I can learn a lot from him on

the comedy side it was all part of the

fun and we we embraced it written and

directed by Academy Award nominee Greta

Gerwig the film doesn't shy away from

the Barbie dolls sometimes controversial

history

movie that they wanted you to make about

Barbie who is really you know revered

and reviled what did you make of that I

honestly felt that all the things that

made me terrified about it was also the

stuff we had to to run at like you know

Barbie is a complicated icon I mean

she's been around since 1959 and there's

ways in which she's incredible and

amazing and ahead of her time and and

then also she's a completely unrealistic

body type that nobody could ever reach

you have this amazing scene where Bobby

goes to the real world and has this

encounter with a young team go who just

like rips her to shred and we know as an

audience that Bobby has no idea that

anyone in the real world felt

differently doesn't love her yeah such a

great scene but it was such an important

scene to have you want to have the

character who is voicing those things

that people have found problematic over

the years did you think about

I did you know because I knew that they

were a part of their life when I watched

my kids play with Barbies they're not

brushing their hair and dressing them up

you know they have all have names that

aren't Barbie they all have very

complicated

backstories you know lives relationships

it's it's very involved Barbie's full

life and backstory a reflection of the

very women who helped create it

what are you hoping that people will

walk away from this film with I mean I

think it's like a rare opportunity to

see like a producer and an actress and a

filmmaker and a writer like at the

height of their powers I hope that they

feel good about themselves watching it

like I don't know I feel like there's

some sort of relief in this movie in

that the message ultimately is

you're good you're good as you are you

are enough just as you are you're

crushing it coming up Barbie throughout

the years and what the future holds for

Mattel

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hi everyone George Stephanopoulos here

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